Ayurveda in Kerala
Wellness and Ayurveda are two closely related concepts that focus on holistic health and well-being. They both have their origins in ancient Indian traditions and offer comprehensive approaches to maintaining and enhancing physical, mental, and spiritual health.
Wellness and Ayurveda are the terms more associated with and largely made for tourists. Wellness programs are offered as part of Kerala travel. That is the face of any science you can easily replicate and leisurely offer according to the convenience of those who come for it. Hence Kerala Ayurvedic wellness tourism is replicated with ample ease and comfort in many parts of the world. Currently, it is known primarily for massage treatments in spas and hotels.
Ayurveda in Kerala is not just a medicine with a large depth of philosophical, clinical, and therapeutic significance, but also represents a philosophical and scientific breadth and complexity of the large peculiar system of observation of the expression of nature.
What Ayurveda offers nowadays is a paradigm shift, a different way to ‘observe’ and ‘use’ nature as best as we can and want, through a redefining and rereading of the use of unique technologies developed by the Western world.
The canvass of this great science of Ayurveda is broader and deeper than we thought of Kerala and Ayurveda has a rich culture and tradition. Tradition is a distillation of experience and therefore of evolutionary memory. It is through tradition that we find our true nature and recover what we have forgotten and this is what makes us lose sight of the meaning of things and of life itself. Among the oldest traditions of the world, Ayurveda, which is known as ‘traditional Indian medicine’, literally means ‘knowledge of life or the life span’ and that meaning goes far beyond the simple concept of wellness or care medical.
Authentic Ayurveda Health Tourism
When it comes to the health tourism aspect of Ayurveda, Kerala exploited it in a much deeper way and did a lot in this segment. With the strength of Ayurveda so powerful and its relevance so important, we need to focus more on propagating the medical side of it, even in ‘wellness offers’ to tourists. So let us urge the stakeholders of the industry to always try to give something unique and authentic and not to offer treatments and medicines for the convenience of the tourists. The traditional approach in Ayurvedic treatment which demands a way of life too has to be kept alive in a real way. Also, the Kerala Governmental and Industry Associations must constantly monitor the services of the units in the sector.
