Kerala Tourism has won the prestigious Pacific Asia Travel Association (PATA) Gold Award for 2023 in the Marketing Campaign category. The award was given for the state’s innovative and effective campaign “Make up for lost time, pack up for Kerala,” which targeted domestic tourists and encouraged them to visit the state after the COVID-19 pandemic.

The PATA Gold Awards are one of the most prestigious awards in the travel and tourism industry, and they recognize excellence in a variety of categories, including marketing, sustainability, and social responsibility. Kerala Tourism’s win is a testament to the state’s commitment to promoting tourism in a sustainable and responsible manner.

The award was presented at the PATA Travel Mart in New Delhi, India, on October 5, 2023. The ceremony was attended by tourism ministers, industry leaders, and media from across the Asia Pacific region.

Kerala Tourism has a long history of winning awards and accolades. In recent years, the state has won the PATA Gold Award for Best Website, the PATA Gold Award for Travel Advertisement Broadcast Media, and the PATA Gold Award for Women Empowerment Initiative.

Kerala Tourism Minister P A Mohamed Riyas said that the PATA Gold Award is a great honor for the state and that it is a recognition of the state’s efforts to promote tourism in a sustainable and responsible manner. He also said that the award will help to boost the state’s tourism industry and attract more visitors from across the world.