Kerala Tourism Flourishes In 2023


Kerala witnessed an unprecedented surge in domestic tourism in 2023, setting new records. According to Tourism Minister P. A. Mohamed Riyas, the state welcomed an astounding 2.18 crore domestic visitors, marking a remarkable 15.92% increase from the previous year and cementing Kerala’s status as a premier tourist destination in India.

The positive momentum continued with domestic arrivals surpassing pre-pandemic levels in 2019, experiencing an impressive surge of 18.97% in 2022, totaling 1.89 crore visitors.

Breaking down the figures by district, Ernakulam led the pack with 44.88 lakh domestic tourists, followed by Idukki (36.34 lakh), Thiruvananthapuram (35.90 lakh), Thrissur (24.79 lakh), and Wayanad (17.50 lakh).

International tourism also witnessed a significant upswing in 2023, with 6.49 lakh visitors, marking an impressive 87.83% increase from the previous year. Once again, Ernakulam claimed the top spot with 2.79 lakh international tourists, trailed by Thiruvananthapuram (1.48 lakh), Idukki (1.03 lakh), Alappuzha (31.40 lakh), and Kottayam (28.46 lakh).

Minister Riyas attributed this historic achievement to the relentless efforts of Kerala Tourism, its well-crafted policies, and strategic domestic and international promotional campaigns.

While acknowledging the lingering impact of the pandemic on international travel and geopolitical tensions affecting travel patterns, the minister highlighted Kerala’s progress in attracting foreign visitors. He expressed optimism about forthcoming adventure tourism projects and targeted initiatives in the Malabar region to further propel the state’s tourism success.

Minister Riyas also underscored plans to bolster safety measures in adventure tourism activities, including the implementation of mandatory registration and licensing for surfing training clubs and similar ventures under a new regulatory framework.

Tourism Director P. B. Nooh concluded by emphasizing Kerala’s unique appeal as a year-round experiential destination. He outlined initiatives aimed at introducing new destinations, promoting adventure tourism, and implementing innovative strategies to sustain the growth of tourism in the state.

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